Brandon dives into the complex and controversial world of EMDR—Eye Movement Desensitization and Reprocessing—a therapy originally developed for PTSD that has surged in popularity in recent years. He unpacks the origins of EMDR, its early focus on war veterans and trauma survivors, and the gap between what the science supports and how the therapy is currently being taught and practiced. From inconsistent protocols to costly certification processes, Brandon raises critical questions about EMDR’s rapid rise and the impact it’s having on new clinicians. More than just a critique, this episode is a call for clarity, ethics, and a return to foundational clinical integrity. Brandon urges therapists and supervisors to stay grounded in evidence-based models, avoid the lure of trendy shortcuts, and prioritize what’s best for clients above all else. EMDR has undoubtedly helped many, but if the current trajectory continues, therapy risks becoming more about business than healing. Whether you’re deep in the field or simply curious, this episode will challenge your perspective and spark meaningful dialogue about where the profession is headed.